Life Parade makes hook-heavy pop-rock music that feels like driving with the windows down, full of heart, melody, and momentum. Based in Duluth, the band is built around the songs of singer and guitarist Cameron Mathews, who began shaping the project in 2014 before it evolved into a full-band force. The energy of late ’90s indie rock culminates with a clean, modern sound. Life Parade delivers driving guitars, soaring melodies, and uplifting choruses. The lineup features Dan Munthe on keys and guitar, Cliff Lavigne on bass, Mike Bernier on guitar, and Scott Kimball on drums. Their 2019 full-length album Suburban Life introduced their expansive, melodic style.